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Research reports

Consumer attitudes to Easter Eggs

The general objectives of this research were toincrease understanding of consumer attitudes tobuying Easter Eggs. More specifically: 1. To establish motivations for purchase, for whom, and how purchases for childrendiffer from adults;2. To look at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Consumer attitudes to Easter Eggs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-to-easter-eggs


Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shampoo-market


Research papers

An evaluation of the use made of evaluation research in a national tourist board

The paper argues that this research, as well as providing a necessary check on the Board's marketing performance, should provide useful guidance to the creation of future marketing. In order to assess the extent to which such research has proved so...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Rodney A. Oliver
June 15, 1977
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Citation

Oliver, R. A. (1977a, June 15). An evaluation of the use made of evaluation research in a national tourist board. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-evaluation-of-the-use-made-of-evaluation-research-in-a-national-tourist-board


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summing-up


Research reports

Qualitative research into Sunsilk and cream silk conditioner

Elida Gibbs, in conjunction with JWT, wishes to researchattitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but fordifferent reasons. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into Sunsilk and cream silk conditioner. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-and-cream-silk-conditioner


Research papers

Research for progress, performance & profit

B.A.S.E. - Business Assessment Studies and Evaluation - is a market research based training package for improving retail outlet marketing and management skills for the profit of both the retailer and his suppliers. The system was developed to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Roger Sargood
June 15, 1976
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Citation

Sargood, R. (1976a, June 15). Research for progress, performance & profit. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-progress-performance-profit


Research reports

Motivational research into the current and potential market for Champagne in Great Britain

Sales of Champagne in Great Britain dropped by half in1974, after a period of growth in the early 70's. Champagne sales are attributable to price increasesand perhaps down-trading to Sparkling Wines, itappears that there have been changes in basic...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Motivational research into the current and potential market for Champagne in Great Britain . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/motivational-research-into-the-current-and-potential-market-for-champagne-in-great-britain-


Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974
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Citation

Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-monitoring-through-attitude-research


Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Report on exploratory research on the Agua Brava range. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-the-agua-brava-range